How to launch and
scale a low ticket product
that prints money

How to launch and scale a low ticket product that prints money

No crazy launches. No webinars. No expensive tech. No long, drawn out curriculum. No audience required. Low time commitment.

Build it once, sell it forever. Even to cold traffic.

I’m going to hand you the exact templates you need to launch fast and get paid… even if you’ve never launched a digital product before.

Dear Friend,

If you wish you had a low-ticket product that made sales every single day, a product that made you hundreds, even thousands of dollars worth of 97% margin sales… so you can monetize your knowledge without taking on more clients or projects, then boy oh boy do I have some good news for you…

Here’s why:

My name is Chris Orzechowski and I’m pretty damn good at launching low ticket products that sell.

In fact, here’s some stats for some of the products I’ve launched over the past couple of years:

The crazy thing about all of these stats is that these products sold for $5… $8… $9… $19… $24… very low ticket price points!

‍Yet they’ve produced over six figures of pure profit for my business.

‍You’re probably wondering how?

Why?

What the hell is going on here?

Well, you might not believe it, but…
‍

Low ticket products = Big paydays
‍

Everyone has a dream to launch a $500 - $2,000 course. They think they’re going to do 2-3 launches, make a few million dollars and then retire off into the sunset.

Except…

That doesn’t usually happen.

Higher priced courses are awesome. I have a bunch of them, myself.

But what no one ever tells you is: they are a LOT of hard work.

They’re hard to create. Hard to sell. And you need to do a lot of work to keep finding buyers who can afford those price points.

A lot of times, you wind up spending a ton of money and time trying to find new buyers, which eats into your profit margins.

But with low ticket products…

‍These are my secret weapons.

‍Because these offers are:

• Easy to sell
• They sell to cold traffic… so I use them to grow my email list for FREE.
• They’re affiliate friendly… I’ve had affiliates send me hundreds of buyers, who then go on to buy other products and services I sell.
  ‍

Most importantly, they’re easy to launch. You can launch one of these fast… and start generating massive paydays.
‍

Isn’t it time you got paid for how smart you are?
‍

Most coaches, consultants, freelancers, service providers, and course creators work way too hard.

You’re constantly living on a cash flow roller coaster.

Clients come in… and you get paid.

The next month, you lose some clients… and you find yourself looking for W2 gigs to hold you over until you can figure out what the hell just happened. You start thinking through how you’re going to explain to your friends and family how your business just imploded out of nowhere.

You don’t have to live like this.

You don’t have to live in constant fear that money is going to dry up and never return.

The answer is:

You need to clone yourself by productizing your knowledge.

You need to turn your ideas and systems into a digital asset you can sell at any time, whenever you want a quick cash injection.
‍

You don’t need another lead magnet.

You need a buyer magnet.

What do you do when you need some clients?

Well… you either spend your time begging for work (sending cold emails & DMs)... or you try to attract people into your world via a lead magnet.

Lead magnets are cool and all. But you’ll probably get a few dozen freebie seekers for every one good lead that comes your way. You spend all your time trying to generate massive amounts of traffic to get enough subscribers or leads… and you’re living life on “hard mode.”

Why not just live life on “easy mode” instead?

‍Low ticket products aren’t lead magnets. They’re BUYER magnets.

‍People buy your low ticket product to see how your stuff works. Once they see you know what you’re talking about, they reach out to become a client.

Once you have low ticket products that attract WHALE clients… your whole life changes.

Now, you’re getting PAID to generate leads for your higher ticket services and offers, instead of losing money while you hope and pray somebody converts.
‍

Low ticket = Big profit

A lot of people think they can’t make money with low ticket products.

I mean…

If you’re only selling something for $7 or $24… how much can you really make?

Especially if you have a small email list… or a tiny social media following.

Well…

I used to think the same thing. But then I realized… that’s complete and utter bullshit.

Because there’s a simple way to make your low ticket products perform like higher ticket products. And I’m going to give you the exact upsell page templates and frameworks I use to wake up each and every day with Stripe & PayPal pings that look like this:

If you design your low ticket product funnels the right way, they’ll be:

• Easier to sell
• More profitable than some of your higher priced products
  ‍

These are products you can promote every single day… from your social media profile or to your email list. You don’t need to do huge launches or webinars or anything crazy like that.

You just send people to your low ticket product… and let your funnel do the rest of the hard work.
‍

Create once. Sell forever.

In my opinion, low ticket products are the answer.

For a few reasons:

• These are impulse buys. No one is losing sleep over purchasing a product for $24 or $47 or whatever.‍
• It is actually easier to sell a cheaper product than a more expensive product. Because it's easier to create a "path to ROI" for a larger pool of people.
• You will have a greater "total addressable market" selling something low ticket, which means more consistency in your daily average sales volume.
• You will get more testimonials and success stories when you get your product into more people's hands.
• They're affiliate-friendly. It's easy for them to squeeze in a promo email or two because they don't have to gear up for a big ass launch and upend their pre-existing promo calendar and take a huge risk promoting something that's more high ticket that might not convert for their audience, which is their greatest fear. (And you can turn your buyers into affiliates, as well.) That means you can get hundreds of new buyers, without risking any of your own cashflow.
• You can write your sales page and design your offer so it converts buyers from cold traffic. This unlocks a whole new level in business, where you can buy customers whenever you damn well feel like it.
• Low ticket doesn't mean low revenue (or low profit). Sure, sometimes I'll make a sale for $7 or $24. But sometimes those sales turn into $470 and $378 cart values. It's kind of nice when you make only a handful of sales in a day but you collect $848 (or more).
• Low ticket products let your "whale customers" test out your stuff before making a bigger commitment. They get your low ticket product, realize you have "the goods" and then they reach out to hire you for your high ticket offers.
• You can build a low ticket offer in a day or less. You can probably write the sales page in an hour or two. And you can "sell your sawdust." You probably already have a low-ticket product sitting in your Google drive. You just need to write a sales page for it and hook up the tech so you can start collecting cash.
• ‍If you have at least 1,000 email subscribers, you should be able to make $100 - $500/day from a low ticket offer, if it's a good offer. (Upsells and order bumps are what gets you there.)
• Once you create a low ticket offer that sells, congratulations. You now know the process and can do it ten more times. The first offer is the hardest.
• You can build them as a ThriveCart order form, that's what I do. I collect emails with my ConvertKit squeeze pages. Send emails from ConvertKit. And direct the traffic to ThriveCart order forms. All the upsells happen there. And they access the content in the Learn+ section of the ThriveCart app. It's a simple business model.
  ‍

I can keep going, but I think you get the point.
‍

Launch it. Sell it. Scale it.

If you have an "expert" business, where you're selling courses, coaching, consulting, or services... a low ticket offer might be a game changer for you.

The important thing to understand is:You’re not going to actually “create” anything.

Your product is already done, living somewhere in your Google drive or in your brain already. You’ve already done the hard work of getting good at your craft.

You just need to launch the damn thing already so you can start getting paid.

Introducing…

The Printing Press

Copy my exact process (and templates) I use to launch low stress, high profit, low-ticket products that make me $100 - $500/day like clockwork.

Here’s why you need this course:

It’s going to show you how to make a shit ton of money, literally print money… like your own printing press you can run any time you want.

You can launch these products very fast, oftentimes using resources that already exist in your Google drive (or in your brain).

And once you follow my very simple system for turning your ideas into digital products… you can start making a pretty sweet income each month.

‍Nothing quite feels as good as printing your own digital product money.

‍It will change you.

The first time you make a sale, you’re never going to want to do anything else. You’re just going to want to keep running your own, personal money printer.
‍

This is a course you're actually going to complete. Here's why...

The Printing Press is an “email delivered course.”

That means each lesson is delivered straight to your email inbox each day. No portal logins or password reset nightmares to worry about. You won’t have to “block off time” to try and devour 20 hours of video or anything like that. It’s a text-based course you can read through at your convenience.

I’m going to send you a short lesson each day, via email. You’ll read it and do one small action item each day.

At the end of the course, you’re going to have your own low-ticket digital product that sells.

It’s simple and easy.

Here's What's Inside

Over the next 30 days, you’ll receive one email every day covering everything from discovering your big idea… to collecting cash once it starts selling.

Here’s What Life Looks Like After You Launch Your Digital Product

• You wake up, check your phone… and see new Stripe and PayPal payments waiting for you before you even brush your teeth.
• You’ve got a digital asset quietly working in the background, turning your ideas into income 24/7, even when you’re off the grid.
• Clients come to you after buying your low-ticket offer already sold, already impressed, and already warmed up.
• You finally break free from the client work hamster wheel and start earning money without trading hours for dollars.
• You build your email list with buyers, not just freebie seekers and every new subscriber shows up with CASH in hand.
• Instead of worrying about where your next sale is coming from, you’ve got the ability to make $100… $300… even $500 appear on command, whenever you need it.
• Your sales funnel becomes a self-sustaining system that works while you sleep, take a walk, or play with your kids.
• You’re no longer living “launch to launch” because you have a way to bring in a steady stream of sales in between.
• You turn past content, notes, systems, and ideas into real money, without reinventing the wheel or recording hours of video.
• You feel confident, calm, and in control, because you finally built a digital product that prints money on command.
  ‍

Here’s Some Results From The Low Ticket Products I Helped My Private Clients Build

Tanner Funk used to have a low ticket funnel that became less and less profitable to cold traffic over time. I took him through the process I show you inside The Printing Press. We used my system to create a whole new low ticket offer. He started advertising it and it was PROFITABLE to cold traffic from Day 1.

Here’s another case study:

‍“Ad funnel is profitable so far! 4 purchases at a 2.2 ROAS and 10% conversion rate on the low ticket product landing page. We had one person take the $27 order bump and another take the first $47 upsell. I’m stoked!” 
‍- Colin Elefante-Smith

Colin launched his low ticket product with NO list and a microscopically small following. It was “do or die”... he had to make cold traffic work. I took him through The Printing Press process, helped me craft his offer, sales copy, and upsell flow. He launched the offer to ice cold traffic and IMMEDIATELY had a 2.2x ROAS.

Of course, this is the first time I’ve released this course publicly (outside of my Private Client Program)... so I’ll have more case studies to share soon.

Now, you’re probably wondering…